Luxury Mattress Gallery

As the former general manager of the well-known mattress retailer Serta, Elvin dedicated the first years of his career to providing customers with the best possible sleep. After more than 10 years with the brand, Elvin started as a project sales manager but quickly rose through the ranks, eventually leaving the company as general manager. In this role, he had the opportunity to experience what it’s like to work in mattress factories and master the various technologies required to make a good mattress. He also works with major 5-star and 6-star hotel chains in supplying and maintaining their guests’ mattresses and even represents the brand in Taiwan, Greater China, and the ASEAN market.

These days, you would often find Elvin giving educational talks to hospitality students, civil servants, corporate companies, and much more while running his own outfit Luxury Mattress Gallery (LMG). ‘When leaving Serta, I realized that many consumers were buying mattresses based solely on promotions and gifts provided by retailers, some even paying exorbitant prices and falling for marketing gimmicks over choosing something actually good for them.’ Realizing this gap in the industry, Elvin spearheaded an initiative to bring quality mattresses to the mass market, at an affordable price point. ‘I intend for LMG to be the change agent in the industry, where consumers are well-educated on what is good for them and for customers to be able to afford these mattresses as well.’